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Mapping Retail Spots: A Retail Branding Perspective: A Quantitative Research Study on Retail Store Branding - Couverture souple

Awais, Muhammad

 
9783848444724: Mapping Retail Spots: A Retail Branding Perspective: A Quantitative Research Study on Retail Store Branding
Couverture souple
ISBN 10 : 3848444720 ISBN 13 : 9783848444724
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

With the growing realization that brands are one of a firm’s most valuable intangible assets, branding has emerged as a top management priority in the last decade. This book integrates lessons from branding and retail image research to provide a better understanding of how retailers create their brand images, paying special attention to the role of the manufacturer and private label brand assortment

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3848444720
ISBN 13 
9783848444724
Reliure
Broché
Nombre de pages
56
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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info@krega-onlinehandel.de

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