Tourists Perception of Service Quality at Nature Park: A case study of Kuala Selangor Nature Park, Malaysia - Couverture souple

Razali, Mohamad Kazar; Khalifah, Zainab

 
9783848445059: Tourists Perception of Service Quality at Nature Park: A case study of Kuala Selangor Nature Park, Malaysia
Couverture souple
ISBN 10 : 3848445050 ISBN 13 : 9783848445059
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

Today ecotourism industry has developed and fast growing in Malaysia. The demand of tourists today expects a very high overall level of service in tourism industry. Thus is very important service provider provides high quality service and facility toward tourist. The objective of this study is to measure tourist satisfaction level toward the quality of the service at the Kuala Selangor Nature Park. Hence, in this study has use ECOSERVE model that is adapted from SERVEQUAL that the tangible dimension has been recategorized into tangible and ecotangible dimensions and other dimensions are assurance, responsiveness, empathy and reliability. At the conclusion, the finding in this study will help a lot the management of the park especially improve the services and facility to accomplish tourist satisfactions.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Today ecotourism industry has developed and fast growing in Malaysia. The demand of tourists today expects a very high overall level of service in tourism industry. Thus is very important service provider provides high quality service and facility toward tourist. The objective of this study is to measure tourist satisfaction level toward the quality of the service at the Kuala Selangor Nature Park. Hence, in this study has use ECOSERVE model that is adapted from SERVEQUAL that the tangible dimension has been recategorized into tangible and ecotangible dimensions and other dimensions are assurance, responsiveness, empathy and reliability. At the conclusion, the finding in this study will help a lot the management of the park especially improve the services and facility to accomplish tourist satisfactions.

Biographie de l'auteur

Mohamad Kazar Razali is lecturer at Department of Tourism and Hospitality, Polytechnic Sultan Idris Shah,Malaysia. He obtains Msc .in Tourism Planning from University Technology Malaysia and Bachelor of Business Administration in Tourism from University Malaysia Sarawak. He research interest in service quality management and ecotourism .

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3848445050
ISBN 13 
9783848445059
Reliure
Broché
Nombre de pages
76
Coordonnées du fabricant
non disponible
Personne responsable
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