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Guide to a Successful Joint Fair Participation: Case Study: Airport Cluster Finland at Inter Airport Europe 2011 - Couverture souple

Väinölä, Lotta

 
9783848446506: Guide to a Successful Joint Fair Participation: Case Study: Airport Cluster Finland at Inter Airport Europe 2011
Couverture souple
ISBN 10 : 3848446502 ISBN 13 : 9783848446506
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

Joint exhibition stands, shared between several companies, have become more popular at international trade fairs. Participating in a fair together brings many benefits to the co-exhibitors, such as reduced costs and shared responsibility. However, there are also challenges, for example, with the communication processes between the co-exhibitors. The more parties involved, the more careful coordination the whole process requires. This guide is compiled in order to help any party involved in a joint fair participation process. The guide covers the whole process from the planning phase all the way through to the final evaluation of the event providing hints and concrete examples along the way. The guide is based on a research, where the methodology consisted of a case study, observation and interviews.

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Présentation de l'éditeur

Joint exhibition stands, shared between several companies, have become more popular at international trade fairs. Participating in a fair together brings many benefits to the co-exhibitors, such as reduced costs and shared responsibility. However, there are also challenges, for example, with the communication processes between the co-exhibitors. The more parties involved, the more careful coordination the whole process requires. This guide is compiled in order to help any party involved in a joint fair participation process. The guide covers the whole process from the planning phase all the way through to the final evaluation of the event providing hints and concrete examples along the way. The guide is based on a research, where the methodology consisted of a case study, observation and interviews.

Biographie de l'auteur

Graduated BBA in 2012 from HAAGA-HELIA University of Applied Sciences, Helsinki. Majored in international business and marketing. One exchange semester in Pittsburg State University in the United States, spring 2011.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3848446502
ISBN 13 
9783848446506
Reliure
Broché
Nombre de pages
120
Coordonnées du fabricant
non disponible
Personne responsable
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