Market Practice in a Nonprofit Setting: A Case Study of the Swedish Cancer Society - Couverture souple
Synopsis
Today, nonprofit organizations are of major importance for the society. Their missions contribute to fulfilling societal needs that otherwise would not get enough resources. Marketing for these organizations becomes more important and most nonprofit marketing research has had a theoretical approach. This work therefore investigates market practice, which covers all concrete actions that form a market. Market practice has been studied through a case study of the nonprofit fundraising organization the Swedish Cancer Society (SCS; Swe: Cancerfonden) and findings are analyzed with a theoretical framework developed by Helgesson, Kjellberg and Liljenberg (2004). Results show that the market for SCS is formed by market practices seen at different levels and departments within the organization. In its daily work, SCS enhances economic transactions through developing relations and new channels. It emphasizes its specific features within the nonprofit sector and actively tries to change perception of the industry.
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Market Practice in a Nonprofit Setting
Edité par
LAP LAMBERT Academic Publishing Jul 2012, 2012
ISBN 10 : 3848496429
ISBN 13 : 9783848496426
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Today, nonprofit organizations are of major importance for the society. Their missions contribute to fulfilling societal needs that otherwise would not get enough resources. Marketing for these organizations becomes more important and most nonprofit marketing research has had a theoretical approach. This work therefore investigates market practice, which covers all concrete actions that form a market. Market practice has been studied through a case study of the nonprofit fundraising organization the Swedish Cancer Society (SCS; Swe: Cancerfonden) and findings are analyzed with a theoretical framework developed by Helgesson, Kjellberg and Liljenberg (2004). Results show that the market for SCS is formed by market practices seen at different levels and departments within the organization. In its daily work, SCS enhances economic transactions through developing relations and new channels. It emphasizes its specific features within the nonprofit sector and actively tries to change perception of the industry. 88 pp. Englisch. N° de réf. du vendeur 9783848496426
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Market Practice in a Nonprofit Setting
Edité par
LAP LAMBERT Academic Publishing, 2012
ISBN 10 : 3848496429
ISBN 13 : 9783848496426
Neuf
Couverture souple
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Lundell LinusFilip Goldmann is a strategy and management consultant and holds a M.Sc in Economics and Business from the Stockholm School of Economics and a CEMS Master in International Management. Linus Lundell is a brand management . N° de réf. du vendeur 5527084
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Market Practice in a Nonprofit Setting
Edité par
LAP LAMBERT Academic Publishing Jul 2012, 2012
ISBN 10 : 3848496429
ISBN 13 : 9783848496426
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Neuware -Today, nonprofit organizations are of major importance for the society. Their missions contribute to fulfilling societal needs that otherwise would not get enough resources. Marketing for these organizations becomes more important and most nonprofit marketing research has had a theoretical approach. This work therefore investigates market practice, which covers all concrete actions that form a market. Market practice has been studied through a case study of the nonprofit fundraising organization the Swedish Cancer Society (SCS; Swe: Cancerfonden) and findings are analyzed with a theoretical framework developed by Helgesson, Kjellberg and Liljenberg (2004). Results show that the market for SCS is formed by market practices seen at different levels and departments within the organization. In its daily work, SCS enhances economic transactions through developing relations and new channels. It emphasizes its specific features within the nonprofit sector and actively tries to change perception of the industry.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch. N° de réf. du vendeur 9783848496426
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Market Practice in a Nonprofit Setting : A Case Study of the Swedish Cancer Society
Edité par
LAP LAMBERT Academic Publishing, 2012
ISBN 10 : 3848496429
ISBN 13 : 9783848496426
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Today, nonprofit organizations are of major importance for the society. Their missions contribute to fulfilling societal needs that otherwise would not get enough resources. Marketing for these organizations becomes more important and most nonprofit marketing research has had a theoretical approach. This work therefore investigates market practice, which covers all concrete actions that form a market. Market practice has been studied through a case study of the nonprofit fundraising organization the Swedish Cancer Society (SCS; Swe: Cancerfonden) and findings are analyzed with a theoretical framework developed by Helgesson, Kjellberg and Liljenberg (2004). Results show that the market for SCS is formed by market practices seen at different levels and departments within the organization. In its daily work, SCS enhances economic transactions through developing relations and new channels. It emphasizes its specific features within the nonprofit sector and actively tries to change perception of the industry. N° de réf. du vendeur 9783848496426
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Market Practice in a Nonprofit Setting | A Case Study of the Swedish Cancer Society
Edité par
LAP LAMBERT Academic Publishing, 2012
ISBN 10 : 3848496429
ISBN 13 : 9783848496426
Neuf
Taschenbuch
Vendeur : preigu, Osnabrück, Allemagne
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Taschenbuch. Etat : Neu. Market Practice in a Nonprofit Setting | A Case Study of the Swedish Cancer Society | Linus Lundell (u. a.) | Taschenbuch | 88 S. | Englisch | 2012 | LAP LAMBERT Academic Publishing | EAN 9783848496426 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. N° de réf. du vendeur 106395708
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Market Practice in a Nonprofit Setting: A Case Study of the Swedish Cancer Society
Edité par
LAP LAMBERT Academic Publishing, 2012
ISBN 10 : 3848496429
ISBN 13 : 9783848496426
Neuf
paperback
Vendeur : Mispah books, Redhill, SURRE, Royaume-Uni
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paperback. Etat : New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book. N° de réf. du vendeur ERICA82938484964296
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