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I Don't Even Recognize You Anymore: The Limits of the Protection of Alteration and Modernisation of Fictitious Characters - Couverture souple

Niedersuss, Carl Dominik J.

 
9783848715459: I Don't Even Recognize You Anymore: The Limits of the Protection of Alteration and Modernisation of Fictitious Characters
Couverture souple
ISBN 10 : 3848715457 ISBN 13 : 9783848715459
Editeur : Nomos Verlagsgesellschaft Mbh & Co, 2015

Synopsis

Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers. The author adresses the question in-depth, whether a fictional character per se is eligible for trade mark protection. The topic is approached via Community and US-Supreme court jurisdiction. Furthermore, alternative means of protection via adjacent regimes are analysed. The author concludes with a thorough comparison and policy recommendations.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Nomos Verlagsgesellschaft Mbh & Co
Date d'édition
2015
Langue
anglais
ISBN 10 
3848715457
ISBN 13 
9783848715459
Reliure
Broché
Nombre de pages
72
Coordonnées du fabricant
non disponible
Personne responsable
non disponible