Visual Politics: Investigating the Visual Communication Strategies of Political Parties and Candidates from a Longitudinal and Comparative Perspective - Couverture souple

Steffan, Dennis

 
9783848781249: Visual Politics: Investigating the Visual Communication Strategies of Political Parties and Candidates from a Longitudinal and Comparative Perspective
Couverture souple
ISBN 10 : 3848781247 ISBN 13 : 9783848781249
Editeur : Nomos Verlagsgesellschaft Mbh & Co, 2021

Synopsis

Visuals are ubiquitous in politics. They frame the way viewers understand issues and events and they affect candidate evaluations and even voting behaviour. Nevertheless, little is known about the strategic use of visuals in election campaigns. This book investigates the visual communication strategies of political parties and candidates from both a longitudinal and a comparative perspective. It analyses tools such as campaign posters and social media profiles and demonstrates the relevance of visuals in Western democracies. 'Visual Politics' is aimed at undergraduate and postgraduate students as well as scholars and those interested in the role of visuals in election campaigns such as campaign strategists, parties, candidates and journalists.

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Éditeur
Nomos Verlagsgesellschaft Mbh & Co
Date d'édition
2021
Langue
anglais
ISBN 10 
3848781247
ISBN 13 
9783848781249
Reliure
Broché
Nombre de pages
115
Coordonnées du fabricant
non disponible
Personne responsable
non disponible