"We're not better - just different": comprehending cultural differences between Germans and Americans - Couverture souple

Schmidt

 
9783865504777: "We're not better - just different": comprehending cultural differences between Germans and Americans
Couverture souple
ISBN 10 : 3865504779 ISBN 13 : 9783865504777
Editeur : VDM Verlag Dr. Mueller E.K., 2007

Synopsis

The increasing transnational business activities of enterprises and globalization in general, make it more and more important for companies to expand their business activities abroad. Besides the information on the commercial, political and economic factors about the host country the company conducts business with, the cultural aspect should not be neglected. Intercultural competence is as important as facts and figures in order to successfully conduct business overseas. Therefore every employee who is in touch with individuals from different cultural backgrounds ought to be able to manage this intercultural contact. Even though a foreign culture cannot be learned, its main features and characteristics can be observed, analyzed and understood. This book interprets the cultural challenges of German - American cooperation and sensitizes the employees for intercultural matters. Problems and difficulties that occur when people of different cultural backgrounds work together are revealed and explained, with the main focus on the German and the American culture.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Revision with unchanged content. The increasing transnational business activities of enterprises and globalization in general, make it more and more important for companies to expand their business activities abroad. Besides the information on the commercial, political and economic factors about the host country the company conducts business with, the cultural aspect should not be neglected. Intercultural competence is as important as facts and figures in order to successfully conduct business overseas. Therefore every employee who is in touch with individuals from different cultural backgrounds ought to be able to manage this intercultural contact. Even though a foreign culture cannot be learned, its main features and characteristics can be observed, analyzed and understood. This book interprets the cultural challenges of German - American cooperation and sensitizes the employees for intercultural matters. Problems and difficulties that occur when people of different cultural backgrounds work together are revealed and explained, with the main focus on the German and the American culture.

Biographie de l'auteur

Born in 1980 in Böblingen, Germany, completed her collegeeducation at the University of Applied Sciences in Stuttgart.Her Master's thesis concentrated on intercultural differencesbetween Germans and Americans and their effects on globalcooperation. Her study was based on extensive travel,interviews and research in both countries.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
VDM Verlag Dr. Mueller E.K.
Date d'édition
2007
Langue
anglais
ISBN 10 
3865504779
ISBN 13 
9783865504777
Reliure
Broché
Nombre de pages
104
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9783639390643: We're not better - just different: comprehending cultural differences between Germans and Americans

Edition présentée

ISBN 10 :  3639390644 ISBN 13 :  9783639390643
Editeur : AV Akademikerverlag, 2012
Couverture souple