Origin Effects and Their Strategic Implications: Consumer Behaviour in the Japanese Market - Couverture souple
Synopsis
Through extensive research this book provides a timely look into country of origin effects. The study combines an empirical approach with a thorough analysis of cultural and social aspects and analyses consumer attitudes, risk assumptions, and in-group versus out-group rationales which can influence success in today s Japanese retail market. Following an in-depth study of general origin effects the research focuses on the question whether Japanese retail banking customers use country of origin information as a heuristic cue to construct, consciously or subconsciously, specific risk profiles for banks of different national origin. This research confirms some previous hypotheses but also reveals new findings which challenge old beliefs. The strategic implications of these findings are discussed in detail and the book also suggests how firms could use origin cues as a comparative advantage to achieve greater success.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
Through extensive research this book provides a timely look into country of origin effects. The study combines an empirical approach with a thorough analysis of cultural and social aspects and analyses consumer attitudes, risk assumptions, and in-group versus out-group rationales which can influence success in today s Japanese retail market. Following an in-depth study of general origin effects the research focuses on the question whether Japanese retail banking customers use country of origin information as a heuristic cue to construct, consciously or subconsciously, specific risk profiles for banks of different national origin. This research confirms some previous hypotheses but also reveals new findings which challenge old beliefs. The strategic implications of these findings are discussed in detail and the book also suggests how firms could use origin cues as a comparative advantage to achieve greater success.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Origin effects and their strategic implications. Consumer behavior in the Japanese market.
Edité par
Petersberg, Kr Fulda : Michael Imhof Verlag, 2012
ISBN 10 : 3865687954
ISBN 13 : 9783865687951
Ancien ou d'occasion
Originalbroschur.
Vendeur : Borkert, Schwarz und Zerfaß GbR, Berlin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Originalbroschur. Etat : Sehr gut. 256 S. Through extensive research this book provides a timely look into country of origin effects. The study combines an empirical approach with a thorough analysis of cultural and social aspects and analyses consumer attitudes, risk assumptions, and in-group versus out-group rationales which can influence success in todays Japanese retail market. Following an in-depth study of general origin effects the research focuses on the question whether Japanese retail banking customers use country of origin information as a heuristic cue to construct, consciously or subconsciously, specific risk profiles for banks of different national origin. This research confirms some previous hypotheses but also reveals new findings which challenge old beliefs. The strategic implications of these findings are discussed in detail and the book also suggests how firms could use origin cues as a comparative advantage to achieve greater success. ISBN 9783865687951 Sprache: Englisch Gewicht in Gramm: 523. N° de réf. du vendeur 996889
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EUR 10
Expédition à EUR 40
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
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