Customer Intimacy Analytics: Leveraging Operational Data to Assess Customer Knowledge and Relationships and to Measure their Business Impact - Couverture souple

Habryn, Francois

 
9783866448483: Customer Intimacy Analytics: Leveraging Operational Data to Assess Customer Knowledge and Relationships and to Measure their Business Impact
Couverture souple
ISBN 10 : 3866448481 ISBN 13 : 9783866448483
Editeur : KIT Scientific Publishing, 2012

Synopsis

The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly \"servitizing\" businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly \"servitizing\" businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
KIT Scientific Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3866448481
ISBN 13 
9783866448483
Reliure
Broché
Nombre de pages
384
Coordonnées du fabricant
non disponible
Personne responsable
info@bod.de
info@bod.de

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