Managing Partnerships for Maximum Performance (Electronic Commerce; Bd. 14)

Dittewig, Karin

ISBN 10 : 3890129536 ISBN 13 : 9783890129532

Editeur : JOSEF EUL VERLAG, Lohmar, 2002

Synopsis

In today’s increasingly competitive environment, collaborative business mod¬els have become pervasive; this trend has accelerated with the advent of the Internet. As a result, the question of how to turn these partnerships into a suc¬cess story has become key. Due to the horizontal structure of the information technology industry, companies here started to partner very early, thus being in the lead as regards leveraging the partners’ resources and managing multi¬ple partner relationships. Backed by extensive field research and comple¬mented by a thorough theoretical analysis, the book delivers the key insights from the industry’s dominant market players. At the same time it sheds light on a networking phenomenon up to nowpreviously neglected in the literature.

A propos du livre

À propos de l?auteur

Karin Dittewig, born 1967 in Heidelberg, Germany. Business Administration studies at the University of Mannheim, Germany. From 1996 to 2000 research assistant at the Institute of Information Systems, University of Bern, Switzerland.

Détails de l'édition

• Éditeur: JOSEF EUL VERLAG, Lohmar
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 3890129536
• ISBN 13: 9783890129532
• Reliure: Broschiert
• Numéro d'édition: 1
• Nombre de pages: 318
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible