Tres Logos is a state-of-the-art visual encyclopedia of logo design that investigates recent developments such as the influence of illustration and street art. Featuring more than 4,400 examples, the book explores the exceptional visual language of logos and the stylistic approaches to their creation by designers from around the globe. Tres Logos is structured to draw connections between the applications and the fields for which they were created. In addition to the rich and fully indexed selection of logos and their applications, Tres Logos also features interviews with designers that provide valuable insight into working successfully in logo design today.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Logogestaltung gehört zu den wichtigsten und meist gefragten Aufgaben im Grafikdesign. Logos sind entscheidend für den ersten Eindruck, stiften Identität, grenzen ab. Sie sollen die Philosophie der Firma oder Marke möglichst kompakt und originell nach außen transportieren.
Anders als in der Vergangenheit werden Logos aber heutzutage von weitaus mehr Anwendern und in vielfältigeren Zusammenhängen genutzt als früher. Dieser nicht abgeschlossene Prozess hatte und hat einen ganz wesentlichen Einfluss auf die Gestaltung der Logos und dürfte ein wesentlicher Grund für den Erfolg von Los Logos und Dos Logos sein.
Tres Logos dokumentiert den aktuellen Stand der Entwicklung im Logo-Design und zeigt Zusammenhänge zwischen Einsatzgebieten und Anwendungen auf. Welche Farben und Formen setzen die Gestalter ein, welche Schriften werden verwendet und wie werden sie eingesetzt, wie wird durch die Verbindung der Elemente das eigene Logo zum Blickfang?
Auch der aktuelle Trend zu Illustration, Muster und Ornament findet sich als Einfluss in den neusten Logodesigns wieder und wird in Tres Logos fachkundig dokumentiert und kommentiert.
Damit ist Tres Logos nicht nur Kompendium und Inspirationsquelle, sondern ebenso wie seine Vorgänger eine umfassende Standortbestimmung einer der wichtigsten Gestaltungsdiszplinen mit Tausenden von gelungenen Beispielen aus aller Welt.
Tres Logos is a state-of-the-art visual encyclopedia of logo design that investigates recent developments such as the influence of illustration and street art. Featuring more than 4,400 examples, the book explores the exceptional visual language of logos and the stylistic approaches to their creation by designers from around the globe. Tres Logos is structured to draw connections between the applications and the fields for which they were created. In addition to the rich and fully indexed selection of logos and their applications, Tres Logos also features interviews with designers that provide valuable insight into working successfully in logo design today.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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