Tyler Brûlé et sa revue Monocle présentent leur conception d'un business réussi : architectures de bureaux innovantes et favorisant la sociabilité, encouragement de la créativité, innovation commerciale, soin apporté aux matériaux et valorisation de l'apprentissage... Il étaye son propos avec de nombreux exemples d'entreprises à travers le monde où il fait bon travailler, de la micro-société artisanale à la firme internationale.
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MONOCLE a été créé en 2007 par Tyler Brûlé. Depuis, le mensuel basé à Londres ose l’alliance journalistique des affaires internationales, de la politique, du business, de la culture et du design. Monocle est devenu aujourd’hui une média-marque à la renommée internationale et possède, au-delà de sa collection de guides de voyage, une station de radio qui émet 24h/24, des shops dans le monde entier et des cafés à Londres et à Tokyo. Grâce à son réseau de sept bureaux internationaux à York, Toronto, Istanbul, Singapour, Tokyo, Zurich et Hong Kong et à ses correspondants dans le monde entier, Monocle est partout chez soi.
Multifaceted perspectives on the world of work today and in the future-from compelling business ideas to inspiring company cultures.
The Monocle Guide to Good Business is a book for would-be business leaders, start-ups, and established companies that feel it's time for some new ideas. It's a book made to be used. Write in its margins and turn over the corners of its pages. But don't expect management speak or miracles for untold riches. This is not a book about staging a revolution. Rather, this is
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