Joe la pompe copy paste /anglais - Couverture rigide

La Pompe Joe

Couverture rigide

ISBN 10 : 3899556909 ISBN 13 : 9783899556902

Editeur : DIE GESTALTEN VERLAG, 2016

Synopsis

Le blogueur français Joe la Pompe recense les publicités qui se copient les unes les autres. Dans son troisième livre, Copy Paste, il pointe le recyclage permanent des mêmes idées.

A propos du livre

À propos de l'auteur

For nearly 20 years, Joe la Pompe has pursued a passion for uncovering identical adverts. Working undercover, today he is the world s best known copycat hunter . The French blogger is followed by advertisers from around the world, who love his revelations. Until he catches them, that is. Copy Paste, his third book, campaigns for more creativity. You will have to read it at least twice.

À propos de la quatrième de couverture

Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer.

Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad - au contraire. They have been presented at major industry conferences and some have even won awards -but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself.

Détails de l'édition

• Éditeur: DIE GESTALTEN VERLAG
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 3899556909
• ISBN 13: 9783899556902
• Reliure: Relié
• Nombre de pages: 228
• Coordonnées du fabricant: non disponible
• Personne responsable: Terminal Video; n.pederzini@terminaldistribuzione.com; ; Via Bruno Buozzi, 24/26,; Granarolo dell'Emilia BO,; Italie