Articles liés à Trade Fair Design Annual 2019/20

Trade Fair Design Annual 2019/20 - Couverture rigide

 
9783899863130: Trade Fair Design Annual 2019/20

Synopsis

  • The standard reference work in the trade fair design world
So-called Instagramability has long become part of our communication policy - has the design of trade fair stands also changed as a consequence? Is the presentation's focus no longer the product but rather the potential customer and their interaction? How important are live experiences in order to draw the full attention of visitors? What effect does this have on the communication strategy and on the spatial design? These are questions pursued by the new Trade Fair Design Annual with 60 exceptional examples.

Text in English and German.

Also available
Trade Fair Design Annual 2018/19 ISBN 9783899862829

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

The editors Sabine Marinescu and Janina Poesch are architects and journalists. Since 2008, they have been working tirelessly to build up a platform for scenography. Besides editing the printed books and magazines, they enthusiastically run the blog www.plotmag.com/blog.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.