Brand Experience & Trade Fair Design Annual 2022-23 - Couverture rigide

Poesch, Janina

 
9783899863857: Brand Experience & Trade Fair Design Annual 2022-23
Couverture rigide
ISBN 10 : 3899863852 ISBN 13 : 9783899863857
Editeur : AVEdition, 2023

Synopsis

  • The standard work in the trade fair design community
  • About 55 outstanding projects – analogue, hybrid, virtual
  • Interactive book with the ayscan image recognition app
  • Text in English and German


It is definite: The trade fair is not dead, the trade fair is changing! And, going forward, this will not be the last time it has to adjust with agility to new circumstances.

Designers will need to analyse the qualities of space again more closely – be it the physical space or the digital space: Space should be staged and designed so as to support communication, facilitate encounter and experience, create an immersive effect and, of course, provide content that adds value. But this also means that communication strategies need to be fixed beforehand, particularly if the focus is on positions and visions rather than products as in the past. It will be about connecting people with brands on many different levels in order to shape the future together.

Text in English and German.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Janina Poesch is architect, journalist and a founder of PLOT – the network in the field of spatial staging. Since 2008 she has been publishing print and online magazines and reference books about scenography.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
AVEdition
Date d'édition
2023
Langue
anglais
ISBN 10 
3899863852
ISBN 13 
9783899863857
Reliure
Relié
Nombre de pages
272
Coordonnées du fabricant
non disponible
Personne responsable
non disponible