Articles liés à Strategic Innovation: Building new Growth Business

Strategic Innovation: Building new Growth Business - Couverture rigide

Michael Moeller; Cornelia Stolla; Alexander Doujak

 
9783901880193: Strategic Innovation: Building new Growth Business
Couverture rigide
ISBN 10 : 3901880194 ISBN 13 : 9783901880193
Editeur : Goldegg, 2008

Synopsis

A growing number of companies is facing an unprecedented increase of competition. The consequences are: price wars and a commoditization of offers, products and services. How can companies fi nd new ways for future growth within such competitive environment? The introduction of new business models implies the search for and exploration of new ways to creating value breaking the rules. Our experience: conventional strategic projects produce conventional results. This book provides a framework for strategic innovation: ideas, processes and interventions for building new growth businesses especially for established companies. The case studies of SAP, Lufthansa, Palfi nger and One illustrate the typical challenges of strategic innovation.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Goldegg
Date d'édition
2008
Langue
anglais
ISBN 10 
3901880194
ISBN 13 
9783901880193
Reliure
Relié
Numéro d'édition
1
Nombre de pages
120
Coordonnées du fabricant
non disponible
Personne responsable
CMN Printpool Inh. Mathis Neumann
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