This guide provides crucial insights into business culture to help newcomers navigate their way quickly through Swiss life and society. From a short, historical overview, information about the government and foreign policy, to Swiss attitudes and values and negotiating styles, this guide is a valuable starting point to discovering the many opportunities to enjoy doing business in this country. This book makes you aware of basic manners, common courtesies as well as sensitive issues.
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Kendall Maycock is a Canadian author and journalist living in Zurich. After graduating in political science from the University of Calgary she worked for an independent newspaper in South Africa where she met her Swiss husband. Her book 'Black Taxi: Shooting South Africa' documents her experiences there. She has contributed cultural essays to the Washington Times magazine ('The World and I').
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