GET REAL INNOVATION: GET REAL and forget about INNOVATION if you don't really mean it - Couverture souple

Behrendt, Lars

Couverture souple

ISBN 10 : 3949230084 ISBN 13 : 9783949230080

Editeur : MVP, 2021

Synopsis

Today, innovation is the main driver for economic success. Nevertheless, only very few manage to maintain innovative momentum, especially those that work to invent something that is very financially lucrative.

But how do we really become innovative and maintain it? To maintain innovative momentum, you need to adopt a completely different approach to innovation than most books on the subject would have you believe. But don't say you weren't warned as this process is far more challenging and demanding than any of the approaches out there.

Lars Behrendt, graduate engineer, and leader of an internationally active innovation firm, provides his perspective from over two decades of professional experience on how successful innovation works and what consequences it may have.

This book results from numerous innovation projects with well-known DAX corporations, Fortune 500 companies, and over 50 start-ups, along with the tireless development of our own innovation culture.

If you really want to learn what it takes to become innovative, this book will help you find the right path in an open, honest, and direct way with real practical experience.

www.grannyandsmith.com/larsbehrendt

Détails de l'édition

• Éditeur: MVP
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 3949230084
• ISBN 13: 9783949230080
• Reliure: Broché
• Nombre de pages: 316
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg