Systematic Chasing for Economic Success: An Innovation Management Approach for German Sme's in Drive Technology Business - Couverture souple

Kamps, Thomas

 
9783954890453: Systematic Chasing for Economic Success: An Innovation Management Approach for German Sme's in Drive Technology Business

Synopsis

The industry of the German drive technology is dominated by SME's, and must supply its products to customers around the world. In addition, this industrial segment is challenged by competitors from many other countries, and from customers with a variety of different needs. Therefore, there are two questions that arose for SME's. Firstly, 'what is the best strategy to take an advantage in the competition', and secondly, 'how does the strategies can be used in the most efficient way.' The structure, the essential needs and the boundary conditions will be derived from the analysis of the industrial segment. In addition, a suitable strategy that should take an advantage in the worldwide competition will be analysed and discussed. In the end, the author develops an innovative management process and a toolbox for SME's to make this strategy applicable to a company.

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Autres éditions populaires du même titre

9783656250012: Systematic Chasing for Economic Success: An Innovation Management Approach for German SME's in Drive Technology Business

Edition présentée

ISBN 10 :  3656250014 ISBN 13 :  9783656250012
Editeur : Grin Publishing, 2012
Couverture souple