How to Succeed in the Digital Age: Strategies from 17 Top Managers - Couverture souple

Couverture souple

ISBN 10 : 3956010787 ISBN 13 : 9783956010781

Editeur : Frankfurter Allgemeine Buch, 2014

Synopsis

It's starting to look as if the whirlwind of the Internet revolution might be petering out to a gentle breeze. The customer's new position of power is now a well-established fact. For the business world, Facebook and Twitter accounts, coupled with an attractive website, now rank high on most checklists for corporate success. But is that really enough? In a world where even the smallest air current can build into a powerful storm, it can obviously prove to be a mistake not to keep a constant watch on the ever-changing digitalization trend - the trend that is generating new data and networking ever more physical products all the time. How fast can an online post by a single disgruntled customer call forth hordes of angry users that can do lasting damage to a company's reputation? Could data be the key to business success in the future? Success in the Digital Age is the first-ever collection of success stories and reports of real-world experiences by 17 CEOs and leading executives from a diverse range of industries as well as leading academics.

A propos du livre

À propos de l?auteur

Chairman of the board of management of AUDI AG

Détails de l'édition

• Éditeur: Frankfurter Allgemeine Buch
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 3956010787
• ISBN 13: 9783956010781
• Reliure: Broché
• Nombre de pages: 302
• Éditeur: Stadler Professor Rupert, Brenner Professor Walter, Herrmann Professor Andreas
• Coordonnées du fabricant: Ingramcontent; https://www.moleskine.com/home/; ; Viale Piceno, 17; Milano; 20129; Italie