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To Trust or Not to Trust. Is Reputation the Currency of the Future?: The influence of social media and reputation platforms on the trustworthiness - Couverture souple

Bergmann, Markus

 
9783960954330: To Trust or Not to Trust. Is Reputation the Currency of the Future?: The influence of social media and reputation platforms on the trustworthiness
Couverture souple
ISBN 10 : 3960954336 ISBN 13 : 9783960954330
Editeur : Studylab, 2019

Synopsis

In the past, trust was bound to personal relationships and trustworthy institutions. Nowadays sharing economy companies rely on reputation systems for decentralized trust. Profiles and ratings are replacing collaterals and institutional trust. Reputation platforms like Traity aggregate data from different sources like social media and calculate a score that expresses the trustworthiness of a person. In his publication, Markus Bergmann examines an important question: Which influence do the information from social media and reputation platforms have on the assessment of strangers in peer-to-peer transactions? Bergmann therefore simulated a survey with about 100 participants in which the trustworthiness of potential tenants was rated. He focusses on peer-to-peer room rental. But his results generally show to which extend companies and individuals can influence their trustworthiness via Facebook and Traity profiles. In this book: - Trust; - Reputation; - Scoring; - Deposit; - Trustworthiness; - Sharing Economy

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Studylab
Date d'édition
2019
Langue
anglais
ISBN 10 
3960954336
ISBN 13 
9783960954330
Reliure
Broché
Nombre de pages
82
Coordonnées du fabricant
GRIN Publishing GmbH
info@grin.com

Waltherstraße 23
München
80337
Allemagne