The Ferrari Book: Passion for Design - Couverture rigide

Zumbrunn, Michel; Lewandowski, Jürgen; Blunier, Charles; Köckritz, Michael

 
9783961710201: The Ferrari Book: Passion for Design
Couverture rigide
ISBN 10 : 3961710201 ISBN 13 : 9783961710201
Editeur : teNeues Media GmbH & Co. KG, 2017

Synopsis

Success is not founded on miracles, but is almost always the product of a clear concept the pinnacle of an ambitious, even stridently innovative idea. However, the aura of Ferrari does indeed approach the miraculous. What lies behind this phenomenon? What is the source of fascination for a brand whose creative designs are internationally recognized and enthusiastically received? First, even today 70 years after the company was founded the miracle of Ferrari is still due in large part to the personality of Il Commendatore, Enzo Ferrari. Patience and passion gave the brand, under the emblem of the Cavallino Rampante, the power to become what it is today: sheer fascination on four wheels. Second, the long list of international racing victories is equally important. There is no class, no competition, that Ferrari did not set its sights on and win more or less immediately during the company s last 70 years. Finally, Ferrari is synonymous with aesthetics, elegance, and trend-setting design. The true value of a brand and its products is measured in the currency of impassioned devotion. This is the third and perhaps most vital element confirming the Ferrari miracle: The Ferrari Book Passion for Design traces the evolution of the miracle and lets us experience passion given automotive form in a large and engrossing format.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Based on expertise and the single-minded pursuit of a theme over several decades, and with the resources of cars and culture magazine, ramp, a team of authors working with editor-in-chief Michael Köckritz developed a novel idea for a series: In The Ultimate Ferrari Book, Ferrari enthusiasts will find 40 spectacular icons, all of them selected for their design. Describing the core elements of the contemporary craze for Ferrari and automobiles, in general, this book is a new and different treat for all ultimate fans.

À propos de la quatrième de couverture

Success is not founded on miracles, but is almost always the product of a clear concept the pinnacle of an ambitious, even stridently innovative idea. However, the aura of Ferrari does indeed approach the miraculous. What lies behind this phenomenon? What is the source of fascination for a brand whose creative designs are internationally recognized and enthusiastically received? First, even today 70 years after the company was founded the miracle of Ferrari is still due in large part to the personality of Il Commendatore, Enzo Ferrari. Patience and passion gave the brand, under the emblem of the Cavallino Rampante, the power to become what it is today: sheer fascination on four wheels. Second, the long list of international racing victories is equally important. There is no class, no competition, that Ferrari did not set its sights on and win more or less immediately during the company s last 70 years. Finally, Ferrari is synonymous with aesthetics, elegance, and trend-setting design. The true value of a brand and its products is measured in the currency of impassioned devotion. This is the third and perhaps most vital element confirming the Ferrari miracle: The Ferrari Book Passion for Design traces the evolution of the miracle and lets us experience passion given automotive form in a large and engrossing format.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
teNeues Media GmbH & Co. KG
Date d'édition
2017
Langue
anglais
ISBN 10 
3961710201
ISBN 13 
9783961710201
Reliure
Relié
Nombre de pages
400
Coordonnées du fabricant
sales@gestalten.com
sales@gestalten.com

Mariannenstraße 9-10
Berlin
10999
Allemagne