Synopsis
This book emphasizes the central role of design, whether a company focuses on physical goods, digital products, services, or a combination of these. However, the perceived business value of design varies between designers and non-designers, often preventing design from reaching its full potential. In her master's thesis "The Gap In The Perception Of The Business Value Of Design," written for her MBA studies at the Executive Academy of the Vienna University of Economics and Business, Jasmin Roth explores this issue in depth. She examines the complex relationship between designers and managers through extensive research and expert interviews. Roth highlights the discrepancies in perception and communication between these groups. She advocates for redefining the design profession and integrating design-related content into business education, and vice versa. Additionally, she calls for breaking down the silos between design and business to encourage an industry-wide dialogue.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Jasmin Roth is a Creative Director at and co-founder of Cin Cin, Creative Studios. With a strong passion for blending design and business, both in her professional practice and educational background, she focuses on transforming brands and institutions to meet future challenges.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Gap in the Perception of the Business Value of Design
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book emphasizes the central role of design, whether a company focuses on physical goods, digital products, services, or a combination of these. However, the perceived business value of design varies between designers and non-designers, often preventing design from reaching its full potential. In her master's thesis 'The Gap In The Perception Of The Business Value Of Design,' written for her MBA studies at the Executive Academy of the Vienna University of Economics and Business, Jasmin Roth explores this issue in depth. She examines the complex relationship between designers and managers through extensive research and expert interviews. Roth highlights the discrepancies in perception and communication between these groups. She advocates for redefining the design profession and integrating design-related content into business education, and vice versa. Additionally, she calls for breaking down the silos between design and business to encourage an industry-wide dialogue. 80 pp. Englisch. N° de réf. du vendeur 9783962033729
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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book emphasizes the central role of design, whether a company focuses on physical goods, digital products, services, or a combination of these. However, the perceived business value of design varies between designers and non-designers, often preventing design from reaching its full potential. In her master¿s thesis 'The Gap In The Perception Of The Business Value Of Design,' written for her MBA studies at the Executive Academy of the Vienna University of Economics and Business, Jasmin Roth explores this issue in depth. She examines the complex relationship between designers and managers through extensive research and expert interviews. Roth highlights the discrepancies in perception and communication between these groups. She advocates for redefining the design profession and integrating design-related content into business education, and vice versa. Additionally, she calls for breaking down the silos between design and business to encourage an industry-wide dialogue.Books on Demand GmbH, Überseering 33, 22297 Hamburg 80 pp. Englisch. N° de réf. du vendeur 9783962033729
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book emphasizes the central role of design, whether a company focuses on physical goods, digital products, services, or a combination of these. However, the perceived business value of design varies between designers and non-designers, often preventing design from reaching its full potential. In her master's thesis 'The Gap In The Perception Of The Business Value Of Design,' written for her MBA studies at the Executive Academy of the Vienna University of Economics and Business, Jasmin Roth explores this issue in depth. She examines the complex relationship between designers and managers through extensive research and expert interviews. Roth highlights the discrepancies in perception and communication between these groups. She advocates for redefining the design profession and integrating design-related content into business education, and vice versa. Additionally, she calls for breaking down the silos between design and business to encourage an industry-wide dialogue. N° de réf. du vendeur 9783962033729
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Taschenbuch. Etat : Neu. The Gap in the Perception of the Business Value of Design | Jasmin Roth | Taschenbuch | Englisch | 2024 | Galda Verlag | EAN 9783962033729 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. N° de réf. du vendeur 130523661
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