Synopsis
Master's Thesis from the year 2021 in the subject Business economics - Information Management, grade: 19/20, language: English, abstract: This work project aims to identify factors that have an impact on customer adoption of cloud gaming platforms. Based on the Unified Theory of Acceptance and Use of Technology combined with the concept of Flow, as well as further amendments relevant for hedonic information systems, a structural equation model was developed and empirically tested on a convenience sample of gaming community members. Besides the significance of price value on user acceptance, the empirical results suggest that social influence, together with a flow state associated with the hedonic motivation of cloud gaming, play a critical role in customer adoption.
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Critical Success Factors Driving Customer Adoption of Cloud Gaming Platforms
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Critical Success Factors Driving Customer Adoption of Cloud Gaming Platforms
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 56 pp. Englisch. N° de réf. du vendeur 9783963562730
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Critical Success Factors Driving Customer Adoption of Cloud Gaming Platforms
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GRIN Verlag, GRIN Verlag Feb 2024, 2024
ISBN 10 : 3963562730
ISBN 13 : 9783963562730
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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Master's Thesis from the year 2021 in the subject Business economics - Information Management, grade: 19/20, , language: English, abstract: This work project aims to identify factors that have an impact on customer adoption of cloud gaming platforms. Based on the Unified Theory of Acceptance and Use of Technology combined with the concept of Flow, as well as further amendments relevant for hedonic information systems, a structural equation model was developed and empirically tested on a convenience sample of gaming community members. Besides the significance of price value on user acceptance, the empirical results suggest that social influence, together with a flow state associated with the hedonic motivation of cloud gaming, play a critical role in customer adoption. 56 pp. Englisch. N° de réf. du vendeur 9783963562730
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Critical Success Factors Driving Customer Adoption of Cloud Gaming Platforms
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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Master's Thesis from the year 2021 in the subject Business economics - Information Management, grade: 19/20, , language: English, abstract: This work project aims to identify factors that have an impact on customer adoption of cloud gaming platforms. Based on the Unified Theory of Acceptance and Use of Technology combined with the concept of Flow, as well as further amendments relevant for hedonic information systems, a structural equation model was developed and empirically tested on a convenience sample of gaming community members. Besides the significance of price value on user acceptance, the empirical results suggest that social influence, together with a flow state associated with the hedonic motivation of cloud gaming, play a critical role in customer adoption. N° de réf. du vendeur 9783963562730
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Critical Success Factors Driving Customer Adoption of Cloud Gaming Platforms
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Taschenbuch. Etat : Neu. Critical Success Factors Driving Customer Adoption of Cloud Gaming Platforms | Timo Grünzinger | Taschenbuch | Englisch | 2024 | GRIN Verlag | EAN 9783963562730 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. N° de réf. du vendeur 128694547
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Critical Success Factors Driving Customer Adoption of Cloud Gaming Platforms
Edité par
GRIN Verlag, 2024
ISBN 10 : 3963562730
ISBN 13 : 9783963562730
Ancien ou d'occasion
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Vendeur : Buchpark, Trebbin, Allemagne
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Etat : Hervorragend. Zustand: Hervorragend | Seiten: 56 | Sprache: Englisch | Produktart: Bücher | Master's Thesis from the year 2021 in the subject Business economics - Information Management, grade: 19/20, , language: English, abstract: This work project aims to identify factors that have an impact on customer adoption of cloud gaming platforms. Based on the Unified Theory of Acceptance and Use of Technology combined with the concept of Flow, as well as further amendments relevant for hedonic information systems, a structural equation model was developed and empirically tested on a convenience sample of gaming community members. Besides the significance of price value on user acceptance, the empirical results suggest that social influence, together with a flow state associated with the hedonic motivation of cloud gaming, play a critical role in customer adoption. N° de réf. du vendeur 43053763/1
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