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Craft beer design : The design, illustration and branding of contemporary breweries - Couverture rigide

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9783967040326: Craft beer design : The design, illustration and branding of contemporary breweries

Synopsis

The experience of craft beer is not just about what’s in the can, but what’s on it. A dazzling illustration or a minimalist typographic treatment or even an oil painting – whatever it may be, craft beer branding has become an unexpected canvas where creativity meets commerce. In an increasingly thriving beverage category, microbreweries around the world are defining their ethos and identity through vibrant labels and colorful cans. In Not Just Beer, Danish designer and craft beer expert Peter Monrad introduces the best and most out-there examples of beer branding from around the world. We meet the designers and learn about the thought processes behind their work, offering an exciting glimpse into the intersection of graphic design and craft beer.

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À propos de l'auteur

Peter Monrad is a Copenhagen-based graphic designer with years of experience in branding, art direction, design for mobile apps, and various international start-ups. He’s also an avid consumer of IPA and a musician / producer releasing music under the moniker Tiny Anthem.

À propos de la quatrième de couverture

The Design Illustration and Branding of Contemporary Breweries. Cutting edge packaging and graphic design created by and for craft breweries around the world.

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