Effective Change Communication - Couverture souple

Etzold, Veit

 
9783967390582: Effective Change Communication
Couverture souple
ISBN 10 : 3967390586 ISBN 13 : 9783967390582
Editeur : Gabal, 2021

Synopsis

Change has become a bone of contention in organisations in recent years. The reality is, however, that any business seeking to survive in a VUCA world must master the accompanying challenges: digital transformation, changing customer behaviour and more. Moreover, the success of any new strategy depends on successful storytelling. Only with the right communication is it possible to get all stakeholders in a company - from the body of employees to the board of directors - pulling in the same direction and realising the necessary changes with full force. This guidebook explains why people are naturally averse to change, how to develop a clear change strategy, how to find the right story for the right stakeholders and how to use metaphors to bring a story to life and convince your audience.

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Éditeur
Gabal
Date d'édition
2021
Langue
allemand
ISBN 10 
3967390586
ISBN 13 
9783967390582
Reliure
Broché
Nombre de pages
104
Coordonnées du fabricant
info@gabal-verlag.de
info@gabal-verlag.de

Schumannstr. 155
Offenbach
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Allemagne