Pan Am history desidgn & identity: History, Design & Identity - Couverture rigide

Huhne, M. C.

Couverture rigide

ISBN 10 : 3981655060 ISBN 13 : 9783981655063

Editeur : Callisto Publishers GmbH, 2016

Synopsis

Why does Pan Am's blue globe retain its cult status although the airline went bankrupt long ago? This unprecedented analysis explores the history and strategies that created a truly triumphant brand. Pan Am: History, Design & Identity is the captivating story of a company that refused to consider anything impossible and single-handedly revolutionized air travel. From modest beginnings in the late 1920s, Pan Am developed into the world's best known airline with astonishing speed. Its rapid rise was accompanied by highly effective publicity campaigns showing off its services and its many achievements. These iconic designs have remained in our collective memory down to the present day. The book takes the reader on a journey into the daring world of early air travel, follows the first crossings of the Atlantic and Pacific oceans, investigates commercial aviation during World War II, and gives a feeling of the thrill of the jet age when a plane ticket started to become affordable for the general public and mass tourism took off. Hundreds of images, many published for the first time, were carefully selected and printed not only to create a spell-binding visual storyline to supplement the text, but to allow readers to retrace for themselves Pan Am's brilliant publicity coups, their goals and their results. All images were reproduced and digitally restored true to the originals. This volume presents an overview of Pan Am's entire history with new research and documents from the corporate archives. It is an inspired tribute to one of the most influential companies of the 20th century.

A propos du livre

À propos de l'auteur

Matthias C. Huhne is an author and owner of Callisto Publishers. A Harvard graduate, Huhne developed an appreciation for art while working as a developer of high quality commercial and residential real estate. After leaving his position as project manager with a U.S. developer, Huhne went on to found his own award-wining real estate company in 1996. Huhne collects and supports modern art as well as North American native art, and takes a special interest in commercial design and the history of architecture.

Détails de l'édition

• Éditeur: Callisto Publishers GmbH
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 3981655060
• ISBN 13: 9783981655063
• Reliure: Relié
• Nombre de pages: 432
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible