Transformational Products: The code behind digital products that are shaping our lives and revolutionizing our economies - Couverture souple

Schrader, Matthias

Couverture souple

ISBN 10 : 398187112X ISBN 13 : 9783981871128

Editeur : Next Factory Ottensen, 2018

Synopsis

Matthias Schrader deciphers the code behind the Transformational Products, with which Google & Co. successfully reshape entire markets. The book also provides a playbook for the successful development of Transformational Products in the corporate context.

A propos du livre

Biographie de l'auteur

Matthias Schrader is one of Europe's digital pioneers. He founded digital marketing and advertising agency SinnerSchrader in the mid-90s and began to develop e-commerce solutions for startups like Intershop, Ricardo and buecher.de, enabling them to go public earlier than expected. In 1999, SinnerSchrader issued a public offering of its own and was one of only a handful of fledgling companies that survived the so-called "new economy" and actually emerged strengthened by the experience. In 2006, Schrader founded the NEXT Conference which has become the leading symposium for digital transformation in Europe. Today, the author, with his team of more than 500 consultants, designers and software engineers, continues to assist many large DAX index companies to develop cutting-edge digital products. In February 2017, the worldwide management and technology consultancy Accenture announced it was taking a controlling interest in SinnerSchrader for a nine-figure sum.

Détails de l'édition

• Éditeur: Next Factory Ottensen
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 398187112X
• ISBN 13: 9783981871128
• Reliure: Broché
• Nombre de pages: 212
• Éditeur: Doyle Eric
• Coordonnées du fabricant: non disponible
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