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Global Business Strategy: Multinational Corporations Venturing into Emerging Markets - Couverture souple

Livre 38 sur 190: Springer Texts in Business and Economics

Motohashi, Kazuyuki

 
9784431562887: Global Business Strategy: Multinational Corporations Venturing into Emerging Markets
Couverture souple
ISBN 10 : 4431562885 ISBN 13 : 9784431562887
Editeur : Springer, 2016

Synopsis

This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader's understanding of the business environments in emerging economies.

This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Kazuyuki Motohashi is a professor in the Department of Resilience Engineering Research Center and Technology Management for Innovation, Graduate School of Engineering, The University of Tokyo. Until this year, he had held various positions at the Ministry of Economy, Trade and Industry (METI) of the Japanese Government, and served as an economist at the Organisation for Economic Co-operation and Development (OECD) and an associate professor at Hitotsubashi University. His research interests cover a broad range of issues in economic and statistical analysis of innovation, including economic impacts of information technology, international comparison of productivity, global infrastructure business strategy, and national innovation systems focusing on science and industry linkages and small and medium-sized enterprise (SME) innovation and entrepreneurship policy. Dr. Motohashi earned a Master of Engineering degree from The University of Tokyo, an MBA from Cornell University, and a Ph.D. in business and commerce from Keio University.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer
Date d'édition
2016
Langue
anglais
ISBN 10 
4431562885
ISBN 13 
9784431562887
Reliure
Broché
Nombre de pages
280
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