New Absolute Appeal: Direct Mail Design - Couverture rigide

Kubota, Yuko; Koma, Hiroko

Couverture rigide

ISBN 10 : 475624016X ISBN 13 : 9784756240163

Editeur : Eiyusha Inc., 2010

Synopsis

Outrageous direct mail ideas which make the recipient want to open the piece and pay attention to what's inside. New Absolute Appeal shows a variety of direct mail ideas that have succeeded in captivating the target audience. This collection covers a wide range of direct mail that incorporates gimmicks, uses unique shapes or surprising materials to surprise the recipients. Examples include seasonal greetings for customers, debut announcement for new merchandise, exhibition announcements, opening party invitations, and more. All designs are categorized by industry such as apparel, accessories and cosmetics, commerce and retail, food and restaurants, and creative and private. An excellent idea source for all graphic designers, marketing professionals, and students. This is the second volume of Absolute Appeal: Direct Mail Design, one of PIE Books’ strongest titles.

A propos du livre

À propos de la quatrième de couverture

Appeal shows a variety of direct mail ideas that have succeeded in captivating the target audience; some incorporate gimmicks to surprise the recipients, unique shapes, or fine materials. This collection covers a wide range of "direct mails" including seasonal greetings for customers, debut announcement for new merchandise, exhibition announcement, opening party invitation and more.

Détails de l'édition

• Éditeur: Eiyusha Inc.
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 475624016X
• ISBN 13: 9784756240163
• Reliure: Relié
• Nombre de pages: 152
• Éditeur: Miyazaki Ami, Moriyama Shinpei
• Coordonnées du fabricant: non disponible
• Personne responsable: Sony Europe B.V.; 030 41955 1000; https://services.sony.de/supportmvc/de/contact/; ; Sony Europe B.V., Zweigniederlassung Deutschland, Kemperplatz 1; Berlin; 10785; Allemagne