Character Design Today: 200 Powerful Characters and Applications - Couverture rigide

 
9784894446342: Character Design Today: 200 Powerful Characters and Applications
Couverture rigide
ISBN 10 : 4894446340 ISBN 13 : 9784894446342
Editeur : PIE Books, 2008

Présentation de l'éditeur

Today, a character serves as one of the most powerful communication tools with which to convey a clear message from a company to its target audience, and differentiate its product from the competitors. This collection presents over 200 recent characters used in posters, catalogs, packages, in-store designs, T-shirts, key holders, and more. The book follows design concept, how a character is created according to the company’s marketing plan, each character’s statistics, such as place of birth, family, characteristics, hobby, etc., and is also described in the text so that readers can see how a character is defined and positioned for a particular promotion of a product or service. In addition, there are three brief case studies where the process of creating a character from scratch is featured, showing "brief idea," "rejected design," and the "adopted design" of a character as well as its application in the end. About 90% of the characters in the book are created in Japan, the most character-rich country in the world.

Revue de presse

"...looks into the world of advertising of Japan and reflects on all advertising and modern means of communication with the right combination of fun and serious business." ~ArtBlogByBob.com

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
PIE Books
Date d'édition
2008
Langue
anglais
ISBN 10 
4894446340
ISBN 13 
9784894446342
Reliure
Relié
Nombre de pages
232
Coordonnées du fabricant
non disponible
Personne responsable
Purmerul LTD
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