Best Package & Wrapping Graphics - Couverture rigide

PIE Books

 
9784894446946: Best Package & Wrapping Graphics

Présentation de l'éditeur

From logo, color, form, materials, and typography to display effects, collateral materials, even environmental issues, packaging is based on a strategic brand image and merchandising criteria, and plays a decisive role in defining product image. This book includes a wide variety of highly refined and unquestionably impressive packages in three distinct categories: food, beauty, and living. For example, packages unique in form, packages made of unexpected materials, packages rendered in eye-catching color variations, and packages so stunningly simple and yet make a strong impact. In addition to product packages, there are excellent examples of gift boxes, shopping bags, and wrapping materials, which retail shops offer to their customers.

Biographie de l'auteur

Akiko Yamamoto is an editor for PIE Books

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