From logo, color, form, materials, and typography to display effects, collateral materials, even environmental issues, packaging is based on a strategic brand image and merchandising criteria, and plays a decisive role in defining product image. This book includes a wide variety of highly refined and unquestionably impressive packages in three distinct categories: food, beauty, and living. For example, packages unique in form, packages made of unexpected materials, packages rendered in eye-catching color variations, and packages so stunningly simple and yet make a strong impact. In addition to product packages, there are excellent examples of gift boxes, shopping bags, and wrapping materials, which retail shops offer to their customers.
Akiko Yamamoto is an editor for PIE Books
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EUR 18 expédition depuis Espagne vers France
Destinations, frais et délaisVendeur : TraperíaDeKlaus, Logroño, LO, Espagne
Etat : Bueno. Best Package and Wrapping Graphics: From Boxes, Bottles, Wrapping Paper and Accessories to Display. PIE Books, 2009, Tapa dura con sobrecubierta. 190 pag. Textos en inglés y japonés. 30x23 cm. N° de réf. du vendeur 300320232012
Quantité disponible : 1 disponible(s)
Vendeur : dsmbooks, Liverpool, Royaume-Uni
Hardcover. Etat : Very Good. Very Good. book. N° de réf. du vendeur D8S0-3-M-4894446944-4
Quantité disponible : 1 disponible(s)