Going East - Couverture rigide

Tjandra, Rudolf

 
9786026990129: Going East
Couverture rigide
ISBN 10 : 6026990127 ISBN 13 : 9786026990129
Editeur : Afterhours, 2017

Synopsis

A hands-on expert explains how to effectively build your business in East Asia by Dr. Rudolf TjandraA profound book on Marketing from Dr Rudolf Tjandra's perspective as s scholar- practitioner with over 25 years of solid experience in FMCG in Asia. This book provides fundamental thought from the author on 'what matters most' to run a successful business and to build a strong brand in the context of ASEAN market. The competitive environment becomes much more complex today due to technological change and disruption in the digital era, market dynamic and turbulence as well as the change of consumer behaviour and preference. Dr. Rudolf internalised on those elements and translated his deep analysis & understanding into strategies how to create values and opportunities abound in this part of the world. Recommended as a 'must read' for every marketing professional in FMCG and other industries, business owners, those working in the field of management profession to broaden their perspective & source of best practice ideas.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Dr. Rudolf Tjandra is the Chief Marketing Officer and Director of one of the largest and most successful consumer goods company East Asia. In his 25 years of experience, Rudolf has held key management positions in some of the world leading companies in Indonesia and overseas.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Afterhours
Date d'édition
2017
Langue
anglais
ISBN 10 
6026990127
ISBN 13 
9786026990129
Reliure
Relié
Nombre de pages
224
Coordonnées du fabricant
non disponible
Personne responsable
non disponible