Design Thinking Methodology Book - Couverture souple

Yayici, Emrah

Couverture souple

ISBN 10 : 6058603757 ISBN 13 : 9786058603752

Editeur : Emrah Yayici, 2016

Synopsis

Ask better questions, explore new ideas and make possibilities tangible.

Design Thinking Methodology Book introduces a practical approach to developing ideas for products, services, business models and everyday challenges. A real-life case study shows how design thinking techniques can work together.

Explore tools for different stages of the process:

• How Might We questions, personas and empathy maps to examine a challenge from different perspectives.
• Mind mapping, brainstorming and reverse brainstorming to explore possibilities.
• Affinity diagrams, journey maps and value-proposition canvases to organize insights.
• Storyboards and prototypes to communicate and develop ideas.

The book also explores how artful thinking can support creativity, observation, empathy, visual thinking and pattern recognition, and explains how design thinking can be used alongside lean and agile approaches.

Written for product managers, innovation teams, designers, entrepreneurs and other professionals, this concise introduction connects creative thinking with a structured way of approaching problems.

Use it to broaden your perspective, choose useful techniques and move from an initial challenge toward a more concrete idea.

A propos du livre

Présentation de l'éditeur

This book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative
 

• products;
• technologies;
• services;
• business models;
• marketing ideas;
• processes;
• spaces; and
• solutions for diverse business, social, and everyday challenges.

  It includes easily applicable design thinking techniques, such as
 

• HMW questions,
• personas,
• mind mapping,
• empathy mapping,
• affinity diagram,
• value-proposition canvas,
• storyboard,
• cause-and-effect diagram,
• brainstorming,
• brain dumps,
• reverse brainstorming,
• benchmarking,
• journey map, and
• prototyping.

  A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including
 

• project managers and IT specialists,
• innovation teams,
• marketing professionals and brand managers,
• product managers,
• designers,
• consultants,
• strategic planning experts,
• C-level executives, and architects.

  The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as
 

• creativity,
• thinking out of the box,
• empathy,
• visual thinking,
• observation,
• asking the right questions, and
• pattern recognition.

  It also describes how to apply design thinking and lean and agile methodologies together.

Détails de l'édition

• Éditeur: Emrah Yayici
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 6058603757
• ISBN 13: 9786058603752
• Reliure: Broché
• Nombre de pages: 116
• Coordonnées du fabricant: Printed by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg