Design Thinking Methodology Book - Couverture souple

Yayici, Emrah

 
9786058603752: Design Thinking Methodology Book
Couverture souple
ISBN 10 : 6058603757 ISBN 13 : 9786058603752
Editeur : Emrah Yayici, 2016

Synopsis

This book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative
 

  • products;
  • technologies;
  • services;
  • business models;
  • marketing ideas;
  • processes;
  • spaces; and
  • solutions for diverse business, social, and everyday challenges.

  It includes easily applicable design thinking techniques, such as
 
  • HMW questions,
  • personas,
  • mind mapping,
  • empathy mapping,
  • affinity diagram,
  • value-proposition canvas,
  • storyboard,
  • cause-and-effect diagram,
  • brainstorming,
  • brain dumps,
  • reverse brainstorming,
  • benchmarking,
  • journey map, and
  • prototyping.

  A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including
 
  • project managers and IT specialists,
  • innovation teams,
  • marketing professionals and brand managers,
  • product managers,
  • designers,
  • consultants,
  • strategic planning experts,
  • C-level executives, and architects.

  The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as
 
  • creativity,
  • thinking out of the box,
  • empathy,
  • visual thinking,
  • observation,
  • asking the right questions, and
  • pattern recognition.

  It also describes how to apply design thinking and lean and agile methodologies together.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative
 

  • products;
  • technologies;
  • services;
  • business models;
  • marketing ideas;
  • processes;
  • spaces; and
  • solutions for diverse business, social, and everyday challenges.

  It includes easily applicable design thinking techniques, such as
 
  • HMW questions,
  • personas,
  • mind mapping,
  • empathy mapping,
  • affinity diagram,
  • value-proposition canvas,
  • storyboard,
  • cause-and-effect diagram,
  • brainstorming,
  • brain dumps,
  • reverse brainstorming,
  • benchmarking,
  • journey map, and
  • prototyping.

  A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including
 
  • project managers and IT specialists,
  • innovation teams,
  • marketing professionals and brand managers,
  • product managers,
  • designers,
  • consultants,
  • strategic planning experts,
  • C-level executives, and architects.

  The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as
 
  • creativity,
  • thinking out of the box,
  • empathy,
  • visual thinking,
  • observation,
  • asking the right questions, and
  • pattern recognition.

  It also describes how to apply design thinking and lean and agile methodologies together.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Emrah Yayici
Date d'édition
2016
Langue
anglais
ISBN 10 
6058603757
ISBN 13 
9786058603752
Reliure
Broché
Nombre de pages
116
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
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Luxembourg