Quantitative Marketing Research: Choice Modelling, Quantitative Research, Qualitative Research, Enterprise Feedback Management, Online Panel - Couverture souple

Couverture souple

ISBN 10 : 6130498535 ISBN 13 : 9786130498535

Editeur : Betascript Publishing, 2010

Synopsis

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Quantitative marketing research is the application of quantitative research techniques to the field of marketing. It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the four Ps" of marketing: Product, Price, Place (location) and Promotion. As a social research method, it typically involves the construction of questionnaires and scales. People who respond (respondents) are asked to complete the survey. Marketers use the information so obtained to understand the needs of individuals in the marketplace, and to create strategies and marketing plans."

Détails de l'édition

• Éditeur: Betascript Publishing
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 6130498535
• ISBN 13: 9786130498535
• Reliure: Broché
• Nombre de pages: 140
• Éditeur: Surhone Lambert M., Timpledon Miriam T., Marseken Susan F.
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible