Stage Analysis and Consumer Behavior that Doing Transaction Online - Couverture souple

Rahadi, Dedi Rianto; Cakranegara, Pandu

 
9786138331308: Stage Analysis and Consumer Behavior that Doing Transaction Online
Couverture souple
ISBN 10 : 6138331303 ISBN 13 : 9786138331308
Editeur : LAP LAMBERT Academic Publishing, 2018

Synopsis

This book describes the stages of online purchase and consumer behavior. Consumer have their own motives in doing online transaction. This transaction is in form of buying and purchasing. One place to do it is e-commerce site. Each consumer has experience after doing transaction. Their experience determine satisfaction and as a basis for future decision making. This research goal is to know stages of consumer purchase and how consumer behave while doing transaction online. Research method is qualitative descriptive method and use consumer who done transaction online as sample. The research result are consistent with Philip Kotler and Gary Amstrong (2006). Researcher find that consumer tend to have Dissonance Reducing Buying Behavior.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2018
Langue
anglais
ISBN 10 
6138331303
ISBN 13 
9786138331308
Reliure
Broché
Nombre de pages
52
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
4950000000000
info@krega-onlinehandel.de

Birkenweg 31
Brakel
33034
Allemagne