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Factors of Attracting Capital by Emphasizing the Role of Market: and Social Media - Couverture souple

Rahimiyan, Reza

 
9786138947417: Factors of Attracting Capital by Emphasizing the Role of Market: and Social Media
Couverture souple
ISBN 10 : 613894741X ISBN 13 : 9786138947417
Editeur : Scholars' Press, 2021

Synopsis

The purpose of this study was to investigate the role of social marketing media in customer deposits of Pasargad Bank in Tehran province. The present study is a descriptive and correlational method that in terms of purpose, is an application that has collected data through field research. The statistical population of the study included Pasargad Bank customers in the city of Ahvaz. Due to the fact that their number is unknown, the size of the statistical population was considered unlimited.Cochran's formula was used to determine the sample size for uncertain communities, which was estimated at 384 people. The main tool was data collection questionnaire, the validity of which was achieved by a panel of experts and its reliability by calculating the Cronbach's alpha coefficient for different parts of the questionnaire. The results showed that respondents have the most use of television media and social marketing media can have the greatest impact on commitment to social and human ethics. In examining the value of social marketing media stock shares, the role of increasing the retention rate of previous customers and increasing their satisfaction with Pasargad Bank has a role.

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Éditeur
Scholars' Press
Date d'édition
2021
Langue
anglais
ISBN 10 
613894741X
ISBN 13 
9786138947417
Reliure
Broché
Nombre de pages
96
Coordonnées du fabricant
non disponible
Personne responsable
non disponible