Articles liés à Factors That Influence Consumer Satisfaction with OFD...

Factors That Influence Consumer Satisfaction with OFD in Malaysia - Couverture souple

Tan, Hui Kok; Wee Eng Kim, Vincent

 
9786138955825: Factors That Influence Consumer Satisfaction with OFD in Malaysia
Couverture souple
ISBN 10 : 613895582X ISBN 13 : 9786138955825
Editeur : Scholars' Press, 2021

Synopsis

In 2017, Malaysia's online food delivery boomed. There are numerous food ordering service platforms on the market, including FoodPanda, Uber Eats (now changed to GrabFood), Honestbee, Dahmakan, DeliverEat, Running Man Delivery, etc. Hence, this research aims to identify factors that continue to influence Malaysian consumer satisfaction with online food delivery after the COVID-19 pandemic and in the future. The results show that perceived price, promotion & discount, convenience motivation, service approach quality, and food quality positively impact the trend factors of OFD services. These findings can provide essential insights for OFD service providers, the restaurant industry and academics, critical for OFD services to improve consumer satisfaction.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Scholars' Press
Date d'édition
2021
Langue
anglais
ISBN 10 
613895582X
ISBN 13 
9786138955825
Reliure
Broché
Nombre de pages
124
Coordonnées du fabricant
non disponible
Personne responsable
non disponible