Case Study Collection of Global Digital Trading: Digital Transformation - Couverture souple

Li, Xuanzheng; Xiang, Haotian; Luo, Xiao

 
9786138974086: Case Study Collection of Global Digital Trading: Digital Transformation
Couverture souple
ISBN 10 : 6138974085 ISBN 13 : 9786138974086
Editeur : Scholars' Press, 2022

Synopsis

The rapid development of information technology and the outbreak of the new crown epidemic have dramatically changed the operational issues of global businesses. Both marketing, business models and supply chains have benefited from the application of information technology but were influenced by the disruptions brought about by the epidemic. This book will include three case studies corresponding to three elements of the value chain of operation management: marketing and business model, supply chain logistics. The first paper focus on marketing issues related to live e-commerce. The second paper study the business model of SHEIN, a successful Chinese online fashion company. The rapid development of the internet in China in the 21st century has created an opportunity for the development of cross-border e-commerce. The third article analyzes the maritime industry in Singapore.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Scholars' Press
Date d'édition
2022
Langue
anglais
ISBN 10 
6138974085
ISBN 13 
9786138974086
Reliure
Broché
Nombre de pages
68
Coordonnées du fabricant
non disponible
Personne responsable
non disponible