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Effects of Sales Promotions on Consumer Preferences and Brand Equity
Edité par
LAP LAMBERT Academic Publishing Jan 2019, 2019
ISBN 10 : 6139444721
ISBN 13 : 9786139444724
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Fast Moving Consumer Goods (FMCG) sector is the fourth largest sector in India touching everybody's life every day. With changing profile and mindset of Indian consumers, this sector has a constructive potential in the form of semi-urban, urban slums and emerging rural segment. The present study would help to explore the consumption patterns, purchasing behavior and motives, their purchase decision, sales promotion etc. The findings will help the manufactures to adopt new strategies to attract new customers and to maintain the loyalty of the existing customers. In the present competitive scenario, the consumers are prepared to choose their right product not only based on their needs but also on the basis of sales promotional measures implemented by the manufactures on them. The study will fill the existing gap in the literature and it will be useful for the FMCG marketers entering into rural markets to develop effective marketing strategies. In this context, the present study gains importance. 284 pp. Englisch. N° de réf. du vendeur 9786139444724
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Effects of Sales Promotions on Consumer Preferences and Brand Equity
Edité par
LAP LAMBERT Academic Publishing, 2019
ISBN 10 : 6139444721
ISBN 13 : 9786139444724
Neuf
Couverture souple
Vendeur : moluna, Greven, Allemagne
Évaluation du vendeur 4 sur 5 étoiles
Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: v Suresh KumarDr.V.Suereshkumar (38) is an eminent academician, a dedicated researcher and well-experienced guide for the past 15 years in the field of management. He was awarded Ph.D (Management) in the Bharathidasan University, Tir. N° de réf. du vendeur 385858242
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Effects of Sales Promotions on Consumer Preferences and Brand Equity
Edité par
LAP LAMBERT Academic Publishing Jan 2019, 2019
ISBN 10 : 6139444721
ISBN 13 : 9786139444724
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Neuware -The Fast Moving Consumer Goods (FMCG) sector is the fourth largest sector in India touching everybody¿s life every day. With changing profile and mindset of Indian consumers, this sector has a constructive potential in the form of semi-urban, urban slums and emerging rural segment. The present study would help to explore the consumption patterns, purchasing behavior and motives, their purchase decision, sales promotion etc. The findings will help the manufactures to adopt new strategies to attract new customers and to maintain the loyalty of the existing customers. In the present competitive scenario, the consumers are prepared to choose their right product not only based on their needs but also on the basis of sales promotional measures implemented by the manufactures on them. The study will fill the existing gap in the literature and it will be useful for the FMCG marketers entering into rural markets to develop effective marketing strategies. In this context, the present study gains importance.Books on Demand GmbH, Überseering 33, 22297 Hamburg 284 pp. Englisch. N° de réf. du vendeur 9786139444724
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EUR 82,90
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EUR 60
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Effects of Sales Promotions on Consumer Preferences and Brand Equity
Edité par
LAP LAMBERT Academic Publishing, 2019
ISBN 10 : 6139444721
ISBN 13 : 9786139444724
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The Fast Moving Consumer Goods (FMCG) sector is the fourth largest sector in India touching everybody's life every day. With changing profile and mindset of Indian consumers, this sector has a constructive potential in the form of semi-urban, urban slums and emerging rural segment. The present study would help to explore the consumption patterns, purchasing behavior and motives, their purchase decision, sales promotion etc. The findings will help the manufactures to adopt new strategies to attract new customers and to maintain the loyalty of the existing customers. In the present competitive scenario, the consumers are prepared to choose their right product not only based on their needs but also on the basis of sales promotional measures implemented by the manufactures on them. The study will fill the existing gap in the literature and it will be useful for the FMCG marketers entering into rural markets to develop effective marketing strategies. In this context, the present study gains importance. N° de réf. du vendeur 9786139444724
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EUR 83,89
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EUR 62,21
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Effects of Sales Promotions on Consumer Preferences and Brand Equity
Edité par
LAP LAMBERT Academic Publishing, 2019
ISBN 10 : 6139444721
ISBN 13 : 9786139444724
Ancien ou d'occasion
Couverture souple
Vendeur : Buchpark, Trebbin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : Sehr gut. Zustand: Sehr gut | Seiten: 284 | Sprache: Englisch | Produktart: Bücher. N° de réf. du vendeur 34027607/2
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EUR 48,45
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EUR 105
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Quantité disponible : 2 disponible(s)
Image d'archives
Effects of Sales Promotions on Consumer Preferences and Brand Equity
Edité par
LAP LAMBERT Academic Publishing, 2019
ISBN 10 : 6139444721
ISBN 13 : 9786139444724
Ancien ou d'occasion
Couverture souple
Vendeur : Buchpark, Trebbin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : Hervorragend. Zustand: Hervorragend | Seiten: 284 | Sprache: Englisch | Produktart: Bücher. N° de réf. du vendeur 34027607/1
Acheter D'occasion
EUR 48,45
Frais de port :
EUR 105
De Allemagne vers Etats-Unis
Quantité disponible : 2 disponible(s)