Influence of Children on Purchase Decision Making in Urban Household - Couverture souple

Taneja, Chhavi

9786139458219: Influence of Children on Purchase Decision Making in Urban Household

Couverture souple

ISBN 10 : 6139458218 ISBN 13 : 9786139458219

Editeur : LAP LAMBERT Academic Publishing, 2019

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Among all the factors that influence a buyer’s behavior, the single most influential group in the consumption behavior pattern of an individual is the family. Therefore the real target of the marketer is not any individual but the family as a whole. It is an acknowledged fact that members in a family influence value items such as consumer durables, food products, automobiles etc. that are used by different family members. Given that a family usually has multiple decision makers, it becomes imperative for marketers to understand the decision-making process within the family and develop an appropriate strategy in accordance. While researches exploring the role played by spouses are bounty, others focusing on the role of children are relatively limited; especially in India and especially for products for which children are not the primary audience. This book explores the child’s influence in the purchase decision making within an urban household in India, aiming to understand the variation in the children's influence across different products, age, gender, SEC and family type.

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�diteur: LAP LAMBERT Academic Publishing
Date d'�dition: 2019
Langue: anglais
ISBN 10: 6139458218
ISBN 13: 9786139458219
Reliure: Broch�
Nombre de pages: 268
Coordonn�es du fabricant: non disponible
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Influence of Children on Purchase Decision Making in Urban Household

Chhavi Taneja

Edit� par LAP LAMBERT Academic Publishing Mrz 2019, 2019

ISBN 10 : 6139458218 ISBN 13 : 9786139458219

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Among all the factors that influence a buyer's behavior, the single most influential group in the consumption behavior pattern of an individual is the family. Therefore the real target of the marketer is not any individual but the family as a whole. It is an acknowledged fact that members in a family influence value items such as consumer durables, food products, automobiles etc. that are used by different family members. Given that a family usually has multiple decision makers, it becomes imperative for marketers to understand the decision-making process within the family and develop an appropriate strategy in accordance. While researches exploring the role played by spouses are bounty, others focusing on the role of children are relatively limited; especially in India and especially for products for which children are not the primary audience. This book explores the child's influence in the purchase decision making within an urban household in India, aiming to understand the variation in the children's influence across different products, age, gender, SEC and family type. 268 pp. Englisch. N� de r�f. du vendeur 9786139458219

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Influence of Children on Purchase Decision Making in Urban Household

Chhavi Taneja

Edit� par LAP LAMBERT Academic Publishing, 2019

ISBN 10 : 6139458218 ISBN 13 : 9786139458219

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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Taneja ChhaviDr. Chhavi Taneja is a PhD in Marketing from Delhi University & a graduate in Economics from Shri Ram College of Commerce with a rich experience of 19 years spanning across leading marketing research agencies such as Nie. N� de r�f. du vendeur 280827198

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Influence of Children on Purchase Decision Making in Urban Household

Chhavi Taneja

Edit� par LAP LAMBERT Academic Publishing M�r 2019, 2019

ISBN 10 : 6139458218 ISBN 13 : 9786139458219

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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Among all the factors that influence a buyer's behavior, the single most influential group in the consumption behavior pattern of an individual is the family. Therefore the real target of the marketer is not any individual but the family as a whole. It is an acknowledged fact that members in a family influence value items such as consumer durables, food products, automobiles etc. that are used by different family members. Given that a family usually has multiple decision makers, it becomes imperative for marketers to understand the decision-making process within the family and develop an appropriate strategy in accordance. While researches exploring the role played by spouses are bounty, others focusing on the role of children are relatively limited; especially in India and especially for products for which children are not the primary audience. This book explores the child's influence in the purchase decision making within an urban household in India, aiming to understand the variation in the children's influence across different products, age, gender, SEC and family type.VDM Verlag, Dudweiler Landstra�e 99, 66123 Saarbr�cken 268 pp. Englisch. N� de r�f. du vendeur 9786139458219

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Influence of Children on Purchase Decision Making in Urban Household

Chhavi Taneja

Edit� par LAP LAMBERT Academic Publishing, 2019

ISBN 10 : 6139458218 ISBN 13 : 9786139458219

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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Among all the factors that influence a buyer's behavior, the single most influential group in the consumption behavior pattern of an individual is the family. Therefore the real target of the marketer is not any individual but the family as a whole. It is an acknowledged fact that members in a family influence value items such as consumer durables, food products, automobiles etc. that are used by different family members. Given that a family usually has multiple decision makers, it becomes imperative for marketers to understand the decision-making process within the family and develop an appropriate strategy in accordance. While researches exploring the role played by spouses are bounty, others focusing on the role of children are relatively limited; especially in India and especially for products for which children are not the primary audience. This book explores the child's influence in the purchase decision making within an urban household in India, aiming to understand the variation in the children's influence across different products, age, gender, SEC and family type. N� de r�f. du vendeur 9786139458219

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