Articles liés à Conceptualization and Measurement of Perceived Security...

Conceptualization and Measurement of Perceived Security in E-Commerce - Couverture souple

Aggarwal, Aanchal

 
9786139815371: Conceptualization and Measurement of Perceived Security in E-Commerce
Couverture souple
ISBN 10 : 6139815371 ISBN 13 : 9786139815371
Editeur : LAP LAMBERT Academic Publishing, 2018

Synopsis

The book explicates a comprehensive model explaining the impact of Perceived security on consumer purchase intentions and how does it contribute to trust and satisfaction towards an e-retailer in an online shopping context. The study attempted to explore the relationships between transaction security, payment system and perceived security, trust, satisfaction and purchase intentions. The book additionally provides valuable information to on-line retailers so as to maximize customer satisfaction and trust and generate positive intentions to buy online with attributes of perceived security.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2018
Langue
anglais
ISBN 10 
6139815371
ISBN 13 
9786139815371
Reliure
Broché
Nombre de pages
96
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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info@krega-onlinehandel.de

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Brakel
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Allemagne