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I Prefer Dry Red Thanks: A Case Study - Consumer Behavior Study of Auckland resident Chinese Wine Consumption and Wine-related Tourism - Couverture souple

Deng, Shenrui Demi

 
9786139822706: I Prefer Dry Red Thanks: A Case Study - Consumer Behavior Study of Auckland resident Chinese Wine Consumption and Wine-related Tourism
Couverture souple
ISBN 10 : 613982270X ISBN 13 : 9786139822706
Editeur : LAP LAMBERT Academic Publishing, 2021

Synopsis

Historically, wine was an exotic good at Chinese market and not routinely perceived and consumed by most Chinese.Therefore, Chinese please may be distinctly visible when they are visiting wineries and experiencing a local Sauvignon Blanc at cellar. When the author was field working on wineries based New Zealand, a considerable number of questions emerged naturally whenever the author came across Chinese there, appreciating wine and experiencing wine-themed activities. What motivated Chinese to wineries? Chinese were said to prefer dry red wine but do they appreciate that type indeed? Where was their wine palate located exactly on a spectrum? Although a series of wine and wine-related research continues to make a substantial contribution to this field of behavioural study, there are no references from Chinese perspective. The book will lead you to understand that and unblock the mystery of Chinese consumer behavior as well as pave a cornerstone for future relevant research.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2021
Langue
anglais
ISBN 10 
613982270X
ISBN 13 
9786139822706
Reliure
Broché
Nombre de pages
164
Coordonnées du fabricant
non disponible
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