Synopsis
Customer Relationship Management (CRM) is a philosophy that can be translated into a strategy. This book provides a comprehensive and balanced review on CRM, Knowledge Management (KM) especially that of Tacit Knowledge (TK), Marketing and Relationship marketing. An insight in the core components of CRM systems leading to inclusion of TK can bring better understanding of marketing functioning. This understanding results in better decisions. After critical review of literature and studying CRM models, their components and limitations, a knowledge-enabled strategic CRM model has been conceived and presented which provides the framework and present an outline for successful implementation of CRM systems This study is unique in many perspectives: 1. Integrating TK in CRM systems is the first effort in CRM domain. 2. It provides the mechanism for institutionalizing knowledge. 3. It suggests the way how to diffuse and share of TK across the different departments. 4. It Explores how to create and effective use of knowledge can be helpful for top management in making strategic marketing decision.
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Tacit Knowledge Augmented CRM Systems
Edité par
LAP LAMBERT Academic Publishing Mai 2018, 2018
ISBN 10 : 6139830796
ISBN 13 : 9786139830794
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Customer Relationship Management (CRM) is a philosophy that can be translated into a strategy. This book provides a comprehensive and balanced review on CRM, Knowledge Management (KM) especially that of Tacit Knowledge (TK), Marketing and Relationship marketing. An insight in the core components of CRM systems leading to inclusion of TK can bring better understanding of marketing functioning. This understanding results in better decisions. After critical review of literature and studying CRM models, their components and limitations, a knowledge-enabled strategic CRM model has been conceived and presented which provides the framework and present an outline for successful implementation of CRM systems This study is unique in many perspectives: 1. Integrating TK in CRM systems is the first effort in CRM domain. 2. It provides the mechanism for institutionalizing knowledge. 3. It suggests the way how to diffuse and share of TK across the different departments. 4. It Explores how to create and effective use of knowledge can be helpful for top management in making strategic marketing decision. 64 pp. Englisch. N° de réf. du vendeur 9786139830794
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Tacit Knowledge Augmented CRM Systems
Edité par
LAP LAMBERT Academic Publishing, 2018
ISBN 10 : 6139830796
ISBN 13 : 9786139830794
Neuf
Paperback
Vendeur : Revaluation Books, Exeter, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Brand New. 64 pages. 8.66x5.91x0.15 inches. In Stock. N° de réf. du vendeur zk6139830796
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Tacit Knowledge Augmented CRM Systems
Edité par
LAP LAMBERT Academic Publishing, 2018
ISBN 10 : 6139830796
ISBN 13 : 9786139830794
Neuf
Couverture souple
Vendeur : moluna, Greven, Allemagne
Évaluation du vendeur 4 sur 5 étoiles
Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Basit AbdulBasit has an MS/M.Phil. in BADM. He has published various articles in the domains of knowledge management, relationship marketing and total quality management. Dr. Khan got his PhD. in BADM. He has published numerous artic. N° de réf. du vendeur 385873205
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Tacit Knowledge Augmented CRM Systems
Edité par
LAP LAMBERT Academic Publishing Mai 2018, 2018
ISBN 10 : 6139830796
ISBN 13 : 9786139830794
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Customer Relationship Management (CRM) is a philosophy that can be translated into a strategy. This book provides a comprehensive and balanced review on CRM, Knowledge Management (KM) especially that of Tacit Knowledge (TK), Marketing and Relationship marketing. An insight in the core components of CRM systems leading to inclusion of TK can bring better understanding of marketing functioning. This understanding results in better decisions. After critical review of literature and studying CRM models, their components and limitations, a knowledge-enabled strategic CRM model has been conceived and presented which provides the framework and present an outline for successful implementation of CRM systems This study is unique in many perspectives: 1. Integrating TK in CRM systems is the first effort in CRM domain. 2. It provides the mechanism for institutionalizing knowledge. 3. It suggests the way how to diffuse and share of TK across the different departments. 4. It Explores how to create and effective use of knowledge can be helpful for top management in making strategic marketing decision.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 64 pp. Englisch. N° de réf. du vendeur 9786139830794
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Tacit Knowledge Augmented CRM Systems
Edité par
LAP LAMBERT Academic Publishing, 2018
ISBN 10 : 6139830796
ISBN 13 : 9786139830794
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Customer Relationship Management (CRM) is a philosophy that can be translated into a strategy. This book provides a comprehensive and balanced review on CRM, Knowledge Management (KM) especially that of Tacit Knowledge (TK), Marketing and Relationship marketing. An insight in the core components of CRM systems leading to inclusion of TK can bring better understanding of marketing functioning. This understanding results in better decisions. After critical review of literature and studying CRM models, their components and limitations, a knowledge-enabled strategic CRM model has been conceived and presented which provides the framework and present an outline for successful implementation of CRM systems This study is unique in many perspectives: 1. Integrating TK in CRM systems is the first effort in CRM domain. 2. It provides the mechanism for institutionalizing knowledge. 3. It suggests the way how to diffuse and share of TK across the different departments. 4. It Explores how to create and effective use of knowledge can be helpful for top management in making strategic marketing decision. N° de réf. du vendeur 9786139830794
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