Guerrilla Marketing Effects on Consumer Purchase Intention of Gen Y - Couverture souple

Kathireshan, Powrani ; Kennedy, Florence Bharathy

9786139856435: Guerrilla Marketing Effects on Consumer Purchase Intention of Gen Y

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ISBN 10 : 6139856434 ISBN 13 : 9786139856435

Editeur : LAP LAMBERT Academic Publishing, 2018

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Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. The original term was coined by Jay Conrad Levinson in his 1984 book 'Guerrilla Advertising'. Street marketing is a subset of guerrilla marketing. Like guerrilla marketing, street marketing has the characteristic of being unconventional.[25] However, it is limited to the streets or public places. Other forms of guerrilla marketing use other media and processes, such as the Internet, to establish communication with the customers.

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�diteur: LAP LAMBERT Academic Publishing
Date d'�dition: 2018
Langue: anglais
ISBN 10: 6139856434
ISBN 13: 9786139856435
Reliure: Broch�
Nombre de pages: 100
Coordonn�es du fabricant: non disponible
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Guerrilla Marketing Effects on Consumer Purchase Intention of Gen Y

Powrani Kathireshan

Edit� par LAP LAMBERT Academic Publishing Nov 2018, 2018

ISBN 10 : 6139856434 ISBN 13 : 9786139856435

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. The original term was coined by Jay Conrad Levinson in his 1984 book 'Guerrilla Advertising'. Street marketing is a subset of guerrilla marketing. Like guerrilla marketing, street marketing has the characteristic of being unconventional.[25] However, it is limited to the streets or public places. Other forms of guerrilla marketing use other media and processes, such as the Internet, to establish communication with the customers. 100 pp. Englisch. N� de r�f. du vendeur 9786139856435

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Guerrilla Marketing Effects on Consumer Purchase Intention of Gen Y

Powrani Kathireshan|Florence Bharathy Kennedy

Edit� par LAP LAMBERT Academic Publishing, 2018

ISBN 10 : 6139856434 ISBN 13 : 9786139856435

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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Kathireshan PowraniPowrani Kathireshan (BBA) is an Assistant Lecturer in Department of Management, Faculty of Commerce and Management, Eastern University, Sri Lankaand Florence Bharathy Kennedy (MBA, BBA) is a Senior Lecturer in Dep. N� de r�f. du vendeur 260575910

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Guerrilla Marketing Effects on Consumer Purchase Intention of Gen Y

Kathireshan, Powrani/ Kennedy, Florence Bharathy

Edit� par LAP LAMBERT Academic Publishing, 2018

ISBN 10 : 6139856434 ISBN 13 : 9786139856435

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Paperback. Etat : Brand New. 100 pages. 8.66x5.91x0.23 inches. In Stock. N� de r�f. du vendeur zk6139856434

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Guerrilla Marketing Effects on Consumer Purchase Intention of Gen Y

Powrani Kathireshan

Edit� par LAP LAMBERT Academic Publishing Nov 2018, 2018

ISBN 10 : 6139856434 ISBN 13 : 9786139856435

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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. The original term was coined by Jay Conrad Levinson in his 1984 book 'Guerrilla Advertising'. Street marketing is a subset of guerrilla marketing. Like guerrilla marketing, street marketing has the characteristic of being unconventional.[25] However, it is limited to the streets or public places. Other forms of guerrilla marketing use other media and processes, such as the Internet, to establish communication with the customers.VDM Verlag, Dudweiler Landstra�e 99, 66123 Saarbr�cken 100 pp. Englisch. N� de r�f. du vendeur 9786139856435

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Guerrilla Marketing Effects on Consumer Purchase Intention of Gen Y

Powrani Kathireshan

Edit� par LAP LAMBERT Academic Publishing, 2018

ISBN 10 : 6139856434 ISBN 13 : 9786139856435

Neuf Taschenbuch

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Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. The original term was coined by Jay Conrad Levinson in his 1984 book 'Guerrilla Advertising'. Street marketing is a subset of guerrilla marketing. Like guerrilla marketing, street marketing has the characteristic of being unconventional.[25] However, it is limited to the streets or public places. Other forms of guerrilla marketing use other media and processes, such as the Internet, to establish communication with the customers. N� de r�f. du vendeur 9786139856435

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