Brand Extension - Couverture souple

Lavuri, Rambabu

Couverture souple

ISBN 10 : 6139871093 ISBN 13 : 9786139871094

Editeur : LAP LAMBERT Academic Publishing, 2018

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In present era, companies can access new markets through an existing brand, known to reduce both the cost of the introduction of new products and the risk of product failure. Company makes extension our brand that is popular in market and in the mind of customer and also have positive image. Brand extension strategy not suitable for all the brands it has both negative and positive impact. it may negatively affect the image of parent brand. Developing new brand requires much more investment than creating brand extension so, due to this reason firms use brand extension strategy to enter new markets. brand extension is an instance of using and established brand name or trade mark on new products the main purpose is increase sales. A brand extension strategy involves using an established brand in a class of product to give a different product category. Mostly companies of these days use brand extension use its current name with different product. Brand is the asset of the company. And companies want to more cash its good name and customer loyalty with current brand name.

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�diteur: LAP LAMBERT Academic Publishing
Date d'�dition: 2018
Langue: anglais
ISBN 10: 6139871093
ISBN 13: 9786139871094
Reliure: Broch�
Nombre de pages: 232
Coordonn�es du fabricant: non disponible
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Brand Extension

Rambabu Lavuri

Edit� par LAP LAMBERT Academic Publishing Jul 2018, 2018

ISBN 10 : 6139871093 ISBN 13 : 9786139871094

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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In present era, companies can access new markets through an existing brand, known to reduce both the cost of the introduction of new products and the risk of product failure. Company makes extension our brand that is popular in market and in the mind of customer and also have positive image. Brand extension strategy not suitable for all the brands it has both negative and positive impact. it may negatively affect the image of parent brand. Developing new brand requires much more investment than creating brand extension so, due to this reason firms use brand extension strategy to enter new markets. brand extension is an instance of using and established brand name or trade mark on new products the main purpose is increase sales. A brand extension strategy involves using an established brand in a class of product to give a different product category. Mostly companies of these days use brand extension use its current name with different product. Brand is the asset of the company. And companies want to more cash its good name and customer loyalty with current brand name. 232 pp. Englisch. N� de r�f. du vendeur 9786139871094

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Brand Extension

Rambabu Lavuri

Edit� par LAP LAMBERT Academic Publishing, 2018

ISBN 10 : 6139871093 ISBN 13 : 9786139871094

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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Lavuri RambabuDr. RAMBABU LAVURI has 7 years of experience in teaching and research in field of Management. He received his Ph.D from Dept. of Business Management, Osmania University. MBA Degree from SBIT college MA-ENG from CDE-OU. N� de r�f. du vendeur 385875121

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Brand Extension

Rambabu Lavuri

Edit� par LAP LAMBERT Academic Publishing, 2018

ISBN 10 : 6139871093 ISBN 13 : 9786139871094

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Brand Extension

Rambabu Lavuri

Edit� par LAP LAMBERT Academic Publishing Jul 2018, 2018

ISBN 10 : 6139871093 ISBN 13 : 9786139871094

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Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne

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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -In present era, companies can access new markets through an existing brand, known to reduce both the cost of the introduction of new products and the risk of product failure. Company makes extension our brand that is popular in market and in the mind of customer and also have positive image. Brand extension strategy not suitable for all the brands it has both negative and positive impact. it may negatively affect the image of parent brand. Developing new brand requires much more investment than creating brand extension so, due to this reason firms use brand extension strategy to enter new markets. brand extension is an instance of using and established brand name or trade mark on new products the main purpose is increase sales. A brand extension strategy involves using an established brand in a class of product to give a different product category. Mostly companies of these days use brand extension use its current name with different product. Brand is the asset of the company. And companies want to more cash its good name and customer loyalty with current brand name.VDM Verlag, Dudweiler Landstra�e 99, 66123 Saarbr�cken 232 pp. Englisch. N� de r�f. du vendeur 9786139871094

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Brand Extension

Rambabu Lavuri

Edit� par LAP LAMBERT Academic Publishing, 2018

ISBN 10 : 6139871093 ISBN 13 : 9786139871094

Neuf Taschenbuch

impression � la demande

Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In present era, companies can access new markets through an existing brand, known to reduce both the cost of the introduction of new products and the risk of product failure. Company makes extension our brand that is popular in market and in the mind of customer and also have positive image. Brand extension strategy not suitable for all the brands it has both negative and positive impact. it may negatively affect the image of parent brand. Developing new brand requires much more investment than creating brand extension so, due to this reason firms use brand extension strategy to enter new markets. brand extension is an instance of using and established brand name or trade mark on new products the main purpose is increase sales. A brand extension strategy involves using an established brand in a class of product to give a different product category. Mostly companies of these days use brand extension use its current name with different product. Brand is the asset of the company. And companies want to more cash its good name and customer loyalty with current brand name. N� de r�f. du vendeur 9786139871094

Contacter le vendeur