A Study on the Usage of Mobile Application Store: An Approach to Reflect the New Mobile Context - Couverture souple

Dao, Tuan Hung; Uprety, Sudan Prasad; Jeong, Seung Ryul

 
9786139884711: A Study on the Usage of Mobile Application Store: An Approach to Reflect the New Mobile Context
Couverture souple
ISBN 10 : 6139884713 ISBN 13 : 9786139884711
Editeur : LAP LAMBERT Academic Publishing, 2018

Synopsis

Recent rapid technology development has increased electronic device capability to perform everyday tasks. Consequently, the mobile application store (MAS) has become an innovative market solution that promises the development of a new revenue stream for operators, handset OEMs, and application developers. A clearer understanding of MAS user behavior is required by operators and developers to improve product and service quality and to attract users. Despite the existence of prior research related to the MAS, there is a lack of research reflecting the new attributes of user habits within the MAS context. This study examines the factors that influence the usage of MAS from their perspective. We have redefined critical mass and adopted the subjective norm from previous studies. We suggested Trust in Developer, proposed a new construct, namely, level of openness, to develop our new research model to explain MAS use. An online questionnaire was conducted to collect 250 responses from mobile phone users who had experience with MAS. Test results show that all of the proposed hypotheses were supported, except Trust in Developer’s Integrity and Benevolence.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Recent rapid technology development has increased electronic device capability to perform everyday tasks. Consequently, the mobile application store (MAS) has become an innovative market solution that promises the development of a new revenue stream for operators, handset OEMs, and application developers. A clearer understanding of MAS user behavior is required by operators and developers to improve product and service quality and to attract users. Despite the existence of prior research related to the MAS, there is a lack of research reflecting the new attributes of user habits within the MAS context. This study examines the factors that influence the usage of MAS from their perspective. We have redefined critical mass and adopted the subjective norm from previous studies. We suggested Trust in Developer, proposed a new construct, namely, level of openness, to develop our new research model to explain MAS use. An online questionnaire was conducted to collect 250 responses from mobile phone users who had experience with MAS. Test results show that all of the proposed hypotheses were supported, except Trust in Developer’s Integrity and Benevolence.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2018
Langue
anglais
ISBN 10 
6139884713
ISBN 13 
9786139884711
Reliure
Broché
Nombre de pages
52
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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