Aspects which influence television audience to watch advertisements: A descriptive study - Couverture souple

Arora, Harsh ; Panda, Debadrita ; Barua, Sujit Kumar

9786139914944: Aspects which influence television audience to watch advertisements: A descriptive study

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ISBN 10 : 6139914949 ISBN 13 : 9786139914944

Editeur : LAP LAMBERT Academic Publishing, 2018

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Television advertising incur huge cost for the advertisers. If it fulfills the objectives of advertisers, it make sense, or else it is a waste of time, money and energy for the advertisers. To make it effective, one has to understand the underlying factors which influence audience to watch television advertisements. Researchers have explored factors which influence audience to watch television advertisements. However, with the change in technology, mediums of advertisements and audience behaviour, it is required to research the factors and their validity in influencing audience behaviour towards watching television advertisements. This write up is just a step towards this direction. This book has immense scope for future research. It can be used by both researchers and practitioners in the areas of marketing in general and television advertisements in particular.

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�diteur: LAP LAMBERT Academic Publishing
Date d'�dition: 2018
Langue: anglais
ISBN 10: 6139914949
ISBN 13: 9786139914944
Reliure: Broch�
Nombre de pages: 52
Coordonn�es du fabricant: non disponible
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Aspects which influence television audience to watch advertisements

Harsh Arora

Edit� par LAP LAMBERT Academic Publishing Okt 2018, 2018

ISBN 10 : 6139914949 ISBN 13 : 9786139914944

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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Television advertising incur huge cost for the advertisers. If it fulfills the objectives of advertisers, it make sense, or else it is a waste of time, money and energy for the advertisers. To make it effective, one has to understand the underlying factors which influence audience to watch television advertisements. Researchers have explored factors which influence audience to watch television advertisements. However, with the change in technology, mediums of advertisements and audience behaviour, it is required to research the factors and their validity in influencing audience behaviour towards watching television advertisements. This write up is just a step towards this direction. This book has immense scope for future research. It can be used by both researchers and practitioners in the areas of marketing in general and television advertisements in particular. 52 pp. Englisch. N� de r�f. du vendeur 9786139914944

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Aspects which influence television audience to watch advertisements: A descriptive study

Arora, Harsh/ Panda, Debadrita/ Barua, Sujit Kumar

Edit� par LAP LAMBERT Academic Publishing, 2018

ISBN 10 : 6139914949 ISBN 13 : 9786139914944

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Aspects which influence television audience to watch advertisements

Harsh Arora|Debadrita Panda|Sujit Kumar Barua

Edit� par LAP LAMBERT Academic Publishing, 2018

ISBN 10 : 6139914949 ISBN 13 : 9786139914944

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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Arora HarshHarsh holds over 20 years of experience as a practicing manager, corporate trainer and a management teacher with specialization in the areas of marketing, sales, digital marketing, CRM and retail. After completing MBA with. N� de r�f. du vendeur 385877108

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Aspects which influence television audience to watch advertisements : A descriptive study

Harsh Arora

Edit� par LAP LAMBERT Academic Publishing, 2018

ISBN 10 : 6139914949 ISBN 13 : 9786139914944

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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Television advertising incur huge cost for the advertisers. If it fulfills the objectives of advertisers, it make sense, or else it is a waste of time, money and energy for the advertisers. To make it effective, one has to understand the underlying factors which influence audience to watch television advertisements. Researchers have explored factors which influence audience to watch television advertisements. However, with the change in technology, mediums of advertisements and audience behaviour, it is required to research the factors and their validity in influencing audience behaviour towards watching television advertisements. This write up is just a step towards this direction. This book has immense scope for future research. It can be used by both researchers and practitioners in the areas of marketing in general and television advertisements in particular. N� de r�f. du vendeur 9786139914944

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Aspects which influence television audience to watch advertisements

Harsh Arora

Edit� par LAP LAMBERT Academic Publishing Okt 2018, 2018

ISBN 10 : 6139914949 ISBN 13 : 9786139914944

Neuf Taschenbuch

impression � la demande

Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne

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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Television advertising incur huge cost for the advertisers. If it fulfills the objectives of advertisers, it make sense, or else it is a waste of time, money and energy for the advertisers. To make it effective, one has to understand the underlying factors which influence audience to watch television advertisements. Researchers have explored factors which influence audience to watch television advertisements. However, with the change in technology, mediums of advertisements and audience behaviour, it is required to research the factors and their validity in influencing audience behaviour towards watching television advertisements. This write up is just a step towards this direction. This book has immense scope for future research. It can be used by both researchers and practitioners in the areas of marketing in general and television advertisements in particular.VDM Verlag, Dudweiler Landstra�e 99, 66123 Saarbr�cken 52 pp. Englisch. N� de r�f. du vendeur 9786139914944

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